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RTB auction is similar to the functioning of financial markets and their exchanges, except that ad impressions are being traded instead of stocks or fixed income securities.
A integraçãeste do dados com a Dinamize pode ser realizada de maneira direta, utilizando sistemas saiba como Zapier e Pluga ou via Webhook por entrada (exclusivo para clientes
Caso prefiras usar uma campanha ou um Argumento de anúncios existente, sabe tais como produzir 1 anúncio moderno usando uma campanha existente.
A demand side platform is programmatic software for advertisers that provides automated, centralized media buying from multiple sources.
Also interacting with Ad Exchanges are Ad Networks which aggregate ad inventory on ad exchanges, segment it according to demographics, context and other criteria and sell it to advertisers for commission.
Say you run an automotive business that sells parts for sports cars, and you want to use real-time bidding to get your company’s name in front of people looking to buy new parts for their car. You set your targeting options and your budget.
Payment Processed: The advertiser pays the agreed bid price through the DSP. The SSP then collects the payment, deducts its fee, and remits the remainder to the publisher.
As a result, header bidding allows publishers to maximize revenue by increasing competition for ad space, which raises the average bid price. If an advertiser wishes to buy high-priority impressions, they will need to pay more for it.
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Next, the demand-side platform assigns a value to the user and places a bid on the ad space based on that information.
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Publishers worry that RTB will enable brands to pay them less for their inventory. However, by selling their impressions to the most relevant and motivated advertisers, the RTB auction helps publishers earn the highest price per impression. With real-time bidding, publishers monetize their media better because they can: Virtually trade with unlimited advertisers to minimize unsold inventory.